Joint Event with the American Marketing Association
An informative discussion on how to build personalized, more profitable customer relationships with advanced customer analytics solutions:
- Gain a 360 degree view of your customers to better understand behavior and determine how to maximize lifetime value
- Identify the best customers for highly targeted marketing programs to increase response and conversion rates across all channels
- Predict which customers are at risk of leaving and why; then take the best action to retain them and increase loyalty
- Deliver personalized cross-sell and up-sell offers to the right customers in real-time for increased sales and profit
- Optimize offer recommendations based on available budget resources, marketing goals, and profit goals
