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Inbound marketing is a business strategy that attracts customers by creating valuable content and experiences tailored to them.
In this meetup, we’re going to talk about Inbound Marketing along with some strategies to improve your demand generation efforts.
* What is a marketing flywheel?
* Customer and audience research.
* Content creation and content marketing.
* Improving the credibility of your company.
* How to deliver an outstanding customer experience.
The inbound methodology is a way of growing your organization by building meaningful, lasting relationships with prospects, and customers.
It’s about empowering your target audience to reach their goals at *any* stage in their journey with you.
Why? Because when your customers succeed, you succeed.
Inbound marketing can be broken down into three components:
1. **Attract**: getting attention and interest from the right people with valuable content and conversations that establish you as a trusted advisor they want to engage with.
2. **Engage**: offering compelling insights and solutions that align with their pain points and goals so they will consider buying from you.
3. **Delight**: providing help and support to empower your customers to find success with their purchases.
The inbound methodology was popularized by HubSpot.
