7056 Beracasa Way
Boca Raton, FL 33433
USA
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In this presentation, Steve Earle of E2Marketing will show you how to use WordPress to build a powerful technology blog. A blog is a great way to gain mind share with your contacts, build your personal brand, and reach a wider audience. Steve will use a live customer blog to illustrate many of the features below – http://capitalroadllc.com/blog
We’ll cover:
- How to choose between WordPress.com and WordPress.org
- What is a blog? Curating your content, building a body of work
- Tools to add a post to your blog
- Adding SEO functionality
- Adding Social Media Sharing tools
- Creating a discussion with reader comments
- Post notification by RSS, MailChip, Constant Contact
- Collecting new subscribers
- How to read the statistics, JetPack or Google Analytics
Featured Speakers
Steve Earle: Steve has worked in the technology, sales and marketing industry for more than 25 years. In that time he has done everything including application development – distributed system deployment based on thin-client architecture – business development and lead generation – video production for on-line delivery – Out of Home (OoH) digital signage marketing strategies – e-commerce management, web 2.0 strategies and analytics, social media marketing, e-mail marketing and management (more than 8 million subscribers reached) – product management, branding and promotion.
Schedule of Events
6:00-6:30 Registration & Networking
6:30-7:30 Presentation
7:30-8:00 Q&A