300 Gulf Stream Way
Dania Beach, FL 33004
USA
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As marketers we spend hours devising strategies and expending budgets to drive eyeballs to our websites in hopes that visits will convert to revenue . What happens when the visitors pour in but the revenue doesn’t budge?
ROI lies in improving your conversion rate through an optimized user experience (UX) , but with seemingly endless variables influencing your site’s UX how do you identify what to change?
SFIMA assembled a panel of South Florida’s leading experts in UX and Conversion Rate Optimization (CRO) and they’re going to guide you through addressing this conundrum.
Key Conversion Takeaways:
- The Dos and Don’ts of site design; get it closer to right the first time
- How to gather user feedback (without a cheesy “Leave Feedback” button)
- When to rely on technology and when to use your brain to find the answer
- Lessons learned from brands like Ferrari, Coca-Cola, Dell, ESPN and PayPal