SFIMA – How Multiscreen Viewing and Digital Marketing are Changing the World of Sports

As consumers add second (and even third) screens to their media and entertainment viewing, publishers and marketers alike have quickly made the move to provide engaging experiences for consumers no matter the medium.

We’ve assembled a group of industry leaders from the world of sports media and marketing to share their stories of how they are connecting with consumers.

There will be something for everyone at this event, as we’ll hear about how FoxSports is using their proven challenger approach to compete with an industry leader, how the Dolphins customer loyalty program has moved the needle for their business, and how an early stage company like the Back9Network is partnering with companies like YouTube and USAToday to establish its brand and build an audience.

You’ll hear from:

          • EVP of FOX Sports Media Group , Jeff Husvar

          • CRO of The Miami Dolphins, Jim Rushton

As a fan and a marketer, you’ll have so many great takeaways, you’ll want to do the wave!

PLUS: Win two tickets to the Miami Dolphins Home Opener!
SFIMA will be raffling off two tickets to the Dolphins’ Home Opener against the Atlanta Falcons on September 22, 2013 at Sun Life Stadium.

Sign up now for the September event – all attendees will receive a raffle entry for a chance to win! Fins up, Dolphins Fans!

Jeff Husvar is Executive Vice President and General Manager of FOX Sports Interactive, a role in which he oversees all strategy, operations and production for the group’s entire portfolio of Web properties, which includes FOXSports.com on MSN, WhatifSports.com and Scout.com. Prior to joining FOX Sports Interactive, Husvar spent several years at CBS Digital Media, serving in a number of capacities. Most recently he directed finance operations for CBS Digital Media, serving as a member of the executive team.  From 2000-2004, Husvar was Director of Programming for Sportsline and was charged with guiding the site’s implementation of a paid-content strategy. Later, he was the Director of New Product Development, driving the strategy, vision and execution behind the launch of new products and services.

Jim Rushton is the Chief Revenue Officer, Senior Vice President, of Tickets, Corporate Partnerships and Integrated Media for the Miami Dolphins and Sun Life Stadium. He is responsible for all revenue associated with the Miami Dolphins and Sun Life Stadium, including tickets (suite, club,season and individual game); corporate partnerships (exclusive and non-exclusive sponsorships and intellectual property rights); and integrated media (television, radio, print, digital, mobile and social media); as well as all audio, video and text media distribution partnerships. Prior, Rushton was Vice President of Sports Sales and Marketing for Entercom and Entercom New England, a broadcast partner to multiple MLB, NBA, NHL and NFL sports teams.

Carlos Silva has managed the meteoric growth of some of the world’s largest multimedia empires and niche sports cable networks, and is the president of Back9Network,  a  multimedia lifestyle network for golf lovers. In 2006, Silva was appointed President and COO of Universal Sports (formerly World Champion Sports Network), where he executed syndication agreements with Fox Sports, Yahoo Sports, and AOL Sports to grow awareness of the company’s content, he helped to raise $35 million and create a partnership with NBC to launch the sports cable TV network. Prior to Universal Sports, Silva ran some of the largest web destinations in the world: AOL News, AOL Sports and AOL Money. He also serves as a Partner and Entrepreneur In Residence at Park Lane, a sports-advisory investment bank.