SFIM@ – Online Video Advertising: Why Quality Matters

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Of course, we’d all say quality matters in advertising, especially in video. But as a marketer, is your definition of quality the same as the audience’s? Can you be successful if not? And what type of quality matters most?

Find out at SFIMA on November 8, when you’ll hear the results of recent research that answers these very questions. Undertone, working with Trust Metrics, IPG Media Lab and two major national brands, set out to define online video “quality” and see if it actually matters.
Jared Skolnick, VP of Product Marketing for Undertone in New York, will share the study’s findings, helping you improve your digital video buys and creative decisions.

You’ll learn:

• What defines a “quality” online video experience for advertisers and consumers
• Which quality factors matter more than others
• What you should be asking when buying online video for your campaigns

Be among the first groups to hear these valuable insights, and make sure your digital video advertising strikes the right note.
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