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USA
Like It or Not, Programmatic is Here to Stay
With 2017 shaping up to be another benchmark year in programmatic media, it’s becoming increasingly important to understand what it is, why it’s become essential, and how it’s transforming digital advertising. According to eMarketer, U.S. programmatic digital display advertising will jump to $33 billion in 2017 – more than two-thirds of all digital display spend.
In this session, Teresa will examine a brief history of programmatic and the evolution of media buying, explore two specific success stories with Dr Pepper Snapple Group, and make some bold predictions for the future of programmatic.
Case Study #1: Schweppes Sparkling Water – Driving Incremental Sales for a Niche Brand
Case Study #2: “Pick Your Pepper” – Integrated Marketing to Engage the Consumer
