The Evolving Digital Landscape which depends less on specific types of technology and more on a return to cultural connections through your consumers’ chosen touch points. John Ross from PEPSICO will share how the Pepsi portfolio of beverage brands employs digital to build brands nationally and at the local level.
John Ross Director of Customer Solutions, Digital Engagement at PepsiCo, is a 17+ year veteran who helps lead digital strategy and commercial partnerships through the North America Beverages Media Team. Most recently, John spent five years at Catapult Marketing managing global digital programs for brands including: Intel, Mars Petcare, Mars Food, WWE, Intuit, SEARS and the Avon Walk for Breast Cancer.
Want to know how to create content that will engage and promote itself? Meet John Ross at next Thursday’s SFIMA event and find out how to master syndicated content and reach customers.