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August 8, 2013 @ 10:30 pm – August 9, 2013 @ 12:30 am
IGFA Fishing Hall of Fame and Museum
300 Gulf Stream Way
Dania Beach, FL 33004
SFIMA - Nice Companies Finish First: Peter Shankman presents case studies from Zappos, Apple & American Express @ IGFA Fishing Hall of Fame and Museum | Dania Beach | Florida | United States

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SFIMA proudly presents the always entertaining, “crazy but effective” Peter Shankman, a pioneer in modern PR, marketing, advertising, social media and customer service, to talk about the successful brands profiled in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over — and Collaboration Is In.

In the book, Shankman explores the new hallmarks of effective leadership, including loyalty, optimism, humility and a reverence for customer service. Hear firsthand how the leaders of Jet Blue, Zappos, Apple, American Express, Pepsi and Patagonia harness these traits to build productive, open and happy workplaces for the benefit of their employees, themselves and the bottom line.