‘The largest house of trusted brands in the digital space.’
That’s what Tim Armstrong, AOL CEO, said about Oath the new umbrella company overseeing AOL and Yahoo (amongst others). It remains to be seen whether this 4.3 Billion dollar merger will bring any significant consumer value to the flagging AOL and Yahoo brands that have struggled in the past few years in the face of competition from the likes of Google, Microsoft and Amazon.
Why couldn’t they just say ‘Hey, it’s Google Alphabet’. Putting all the marketing speak aside that’s on the Oath and Alphabet pages (gotta love the URL http://abc.xyz), this just looks like sound investor related company restructuring and governance.
