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Reason number one: Many freelancers fail after the first year as a result of making avoidable mistakes.

Great resignations, reshuffles, and the ultimate reality of gender inequity in caregiving roles acted as tectonic plates of the pandemic, and the pressure forced a different landscape on the surface level: an eruption of freelance into a mainstream profession.

Today, freelance is one of the most powerful trends in the way we work.  According to a current study, there are 70.4 million freelancers in the U.S.  By 2028, this number will increase to 90.1 million, or 54% of the workforce, basically divided equally between genders.

On its surface, freelance fits the bill for disrupting the broken and outdated corporate structures and systems we’ve come to accept as gospel that consistently marginalize and penalize entire demographics. Once invisible segments of the workforce: namely women with caregiving résumé gaps, have a much more viable and professionally respectable option than, for example, selling leggings out of their living room as part of a multilevel marketing (MLM) scheme.

It doesn’t hurt that freelance is also bringing about better business results, including an increased ability to be nimble during times of uncertainty for the companies that participate in hiring these once “corporate America outsiders.” Per a Fiverr survey, the larger the business, the more money is invested in freelance talent: 65% of businesses with 100-240 employees are turning to freelancers more now than they were before the pandemic.

Read the complete Fast Company article BY EMILY A. HAY AND ALISON SPITZER:

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