Few marketers would question the value of engaging with high net worth individuals. But until the past few years, many marketers thought that using digital strategies to target high net worth individuals was a futile effort. Conventional wisdom held that digital approaches cheapened the perception of luxury goods and travel and that the high net worth were generally either less engaged with the digital world or more skeptical of it than the average consumer. More recently, as a result of a greater understanding of high net worth digital immersion, as well as new approaches to digital marketing, those perceptions have changed dramatically. Still, reaching the high net worth is a distinctive challenge. This session will look at how Worth magazine has used digital outreach to connect with the high net worth and provide examples of efforts by others that have both failed and succeeded.
WHEN: October 11, 2018 @ 6:30 pm – 8:30 pm
WHERE: IGFA Fishing Hall of Fame and Museum
300 Gulf Stream Way
Dania Beach, FL 33004
