It’s the age of the customer and customers are in control, turning your life upside down. They no longer make buying decisions based solely on product selection, price or perceived value. Instead, your consumers’ moral values are changing their expectations of your brand.
Today, your customers are assessing what your brand says, what it does and what it stands for. And, they will support companies whose brand purpose aligns with their beliefs; rejecting those that don’t, with one in five walking away forever.
In this session, you will learn:
- How to develop an authentic, purpose-driven approach for your brand
- How to align purpose-driven brand activation with your end-to-end customer experience
- How to drive internal and external engagement through purpose to build lifelong customer relationships
Sheryl Pattek, CMO, Forrester
Sheryl serves as Forrester’s CMO executive partner, working with CMOs, senior-level marketing executives and their teams to advance their major initiatives, with a special focus on creating customer-obsessed strategies that drive business growth.