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Web Analytics Specialist

Boca Raton, Florida
Job ID: 2706

Job Description

Core Duties and Responsibilities:

  • Uses ComScore, Google Analytics and/or other software programs to report on traffic on overall site as well as various marketing pages
  • Troubleshoots problems
  • Posts feeds and ecoms
  • Assists IT with code deployment
  • Assists Campaign Managers to determine key metrics
  • Codes and tracks links
  • Uses Excel for ROI tracking and reporting
  • Provides reports on traffic
  • Negotiates rates
  • Reviews and processes invoices for payment; assists accounting in resolving outstanding issues
  • Performs other duties as assigned?

Position Requirements:

  • High school diploma or equivalent required
  • B.A./B.S. degree in marketing or business preferred
  • 2+ years of internet experience (including posting, reporting, marketing, etc.)
  • Proficient in MS Excel and Word
  • Ability to read internet code
  • Ability to work a flexible schedule, including nights and weekends
  • Basic understanding of HTML code
  • Familiar with Google Analytics or similar software programs
  • Familiar with various reporting software programs
  • Ability to work collaboratively in a fast-paced, demanding environment with various internal groups including Financial and Health publishing group, IT and Accounting
  • Critical thinking essential; must have the ability to troubleshoot and problem solve
  • Attention to detail
  • Proven written and verbal communication skills
  • Team player, strong interpersonal skills
  • Ability to work a flexible schedule including nights and weekends