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Marketing Specialist – IT Industry

Ft. Lauderdale, Florida
Job ID: 2784

To be considered immediately for this opportunity, chat with Shirley now! 

Marketing Specialist – IT Industry

Our Broward based client is looking for an enthusiastic, outside-the-box thinking, Marketing Specialist with IT Industry Experience to drive their overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets focused on increasing the company’s brand awareness and product promotion.

The Marketing Specialist should be a competent professional able to grasp client behavior trends, identify new ways to market products and generate creative ideas. The Candidate will be passionate about technology and well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our client’s reputation to expand and continue to build upon their rapid corporate growth.

Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Create a marketing focus/plan for the company
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other teammates to coordinate brand awareness and marketing efforts
  • Plan and execute creative initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Requirements

  • Proven experience as marketing specialist or similar role in the technology industry, healthcare experience is a HUGE plus
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • BSc/BA in marketing, communications or similar preferred

SherlockTalent loves to share $500 referral bonus! "U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time. No H1 Visas."

To be considered immediately for this opportunity, chat with Shirley now!