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Strategic Web Analytics Specialist
Role: Strategic Web Analyst
Location: Broward County
Seeking an Analyst to provide strategic analyses and business intelligence across teams including Consumer Marketing and eCommerce. The Analyst will maintain web tracking pixels and phone tracking to ensure the accurate collection of data.
- Create and Analyze KPI's to evaluate key business issues and drivers, build business cases and frame recommendations, and put into action.
- Implement and maintain web tagging on all web properties
- Work with the telecom team to create methodologies and maintain phone tracking for all marketing campaigns.
- Develop business unit-specific dashboards to drive business decisions based on KPI's.
- Monitors the performance of digital experiences and provides diagnostics when performance falls below expected levels.
- Assess competitor and customer insight and trends to turn results into clear, actionable initiatives.
- Bachelor’s degree in mathematics, Statistics, Business, Computer Science or related disciplines (MBA a plus).
- At least 2 years of working experience in web analytics
- Experience with website analytics and testing structure/reporting experience a must.
- Strong Understanding of e-commerce
- Experience using HiConversion for A/B and multivariate testing
- Understanding of mobile platforms and the proven ability to effectively integrate these platforms into a cohesive marketing and data strategy.
- Project management skills
- Consumer, retail or technology experience preferred.
- Tealium experience
- Experience using SQL to query large data tables
- Tableau/QlikView experience
- Google Analytics experience