Humility doesn’t pay the bills. Here’s exactly how to get potential clients to say yes.
I spent over a decade deciding whether your email pitch lands you on TV, in an online feature, or gets deleted. Since leaving traditional journalism, I now train executives and entrepreneurs to be effective and confident in their messaging for presentations, on-camera interviews, and pitches. The aim: to win clients, investors, and press.
Your challenges when pitching journalists or potential clients are twofold: humans are cynical and people hate bragging. It makes their skin crawl.
A lackluster pitch is a nonstarter. It confuses or worse, never engages the target audience. Many pitches are uninspired or overly humble leading to an actively disinterested audience. So here’s how to pitch yourself or your company in a way that hooks and keeps your audience’s attention.
The people you are pitching do not know who you are, what you’ve done, what you’re passionate about, and how you can apply your unique mix of skills and talents to them. So you have to tell them—clearly and succinctly.
The cornerstones of a great pitch are messaging and confidence. If either one is lacking, it just doesn’t work. While I no longer am a national TV journalist, I still contribute segments on TV and articles online. And I now host a top 1.5% podcast, Mom’s Exit Interview, for which I receive hundreds of pitches.
Read the complete Fast Company article BY KIM RITTBERG: https://www.fastcompany.com/90925024/how-to-pitch-yourself-in-30-seconds