Google RankBrain and SEO.
Google and its algorithms have often been shrouded in mystery, but its latest addition, RankBrain, can’t be ignored from an SEO perspective.
In fact, it’s the third most important ranking signal according to a senior Google analyst, Andrey Lipattsev.
And it’s one of the latest steps Google has taken to introduce artificial intelligence into its ranking efforts.
It works by analyzing searches, figuring out the best possible results for the user and then measuring the user satisfaction with those results.
This feedback is then used to improve the algorithm so that it can gradually learn and improve over time.
It can also measure how successful the results were by looking at how the user interacted with them and, again, learning from that feedback.
Read the complete southfloridareporter.com article: https://southfloridareporter.com/does-artificial-intelligence-mean-seo-is-dead/