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Melanie Mitchell, Chewy: Using Content to Drive Down the Funnel

You need new customers. Well-crafted content marketing captures attention and brings visitors to your site from multiple channels. Content marketing can be overwhelming, however, without a plan that ensures you engage consumers where they play — using long-form content, product information, social media content and video across channels. This discussion will show you how to use data to develop content for your target audience to not only drive traffic to your site, but also capture the sale and keep new customers. Melanie Mitchell from Chewy will discuss how she approaches omnichannel marketing to win at capturing audiences from research to purchase.

Key Takeaways:

  • How to use data to develop content for your target audience
  • How to not only drive traffic to your site, but also capture the sale and keep customers
  • Tools that can help you develop and measure your program for maximum success