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Charles Duhigg, author of ‘Supercommunicators: How to Unlock the Secret Language of Connection,’ explains how to level up communication to forge better connections.

Charles Duhigg is a Pulitzer Prize-winning reporter and New York Times best-selling author of The Power of Habit and Smarter Faster Better. He is a graduate of Yale University and Harvard Business School. Duhigg has been a frequent contributor to This American Life, NPR, The Colbert Report, PBS’s NewsHour, and Frontline. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards.

Below, Duhigg shares five key insights from his new book, Supercommunicators: How to Unlock the Secret Language of ConnectionListen to the audio version—read by Duhigg himself—in the Next Big Idea App.


We all access our instincts and figure out how to how to connect with someone else. We all have the ability to ask ourselves, “What kind of conversation is actually happening? Is this a social conversation, practical conversation or emotional conversation?” We can then match the other person and invite them to match us. Within psychology, this is actually known as the matching principle. What it says is that we need to be having the same kind of conversation at the same time, if we want to connect with each other.

Read the complete Fast Company article here:

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