Young people report both a pull toward independence and a push away from a challenging labor market.
As soon as ChatGPT launched, Odyssey Gohain saw the writing on the wall.
The now 27-year-old was working as a marketer in Amsterdam at the time, looking to move into a more senior role when the powerful AI tool started replacing individual tasks, then team members—including an older colleague whose career Gohain idolized.
“I thought maybe in three, four years, I’ll be in her place. And then she got laid off,” says Gohain, who was let go soon after herself.
After moving back home with her parents in 2023, Gohain started an independent marketing business as a solopreneur. Two years later, she is still earning less than at her previous role, but says the transition has offered other benefits.
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Read the complete Fast Company article BYÂ Jared Lindzon: https://www.fastcompany.com/91439687/in-the-face-of-a-lousy-job-market-many-gen-zers-are-taking-the-leap-into-solopreneurship
