Voice interfaces like Alexa and Siri have been adopted faster than almost any other technology in history — even surpassing the smartphone in their four-year trajectory. Approximately one-quarter to one-third of the U.S. population already owns a smart speaker like the Echo or Google Home; the global number of installed smart speakers is going to more than double to 225 million units in two years. But to be revolutionary, they will need to find a greater calling — a new, breakout application.
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