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Unilever, the world’s second-biggest marketing spender, is threatening to pull its advertising from digital platforms such as Google and Facebook if they “create division”, foster hate or fail to protect children.

Keith Weed, Unilever’s chief marketing officer, was set to put the technology giants on notice in a speech on Monday to major advertisers, media groups and technology companies at the annual Interactive Advertising Bureau conference.

“As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online,” he plans to say. “We cannot continue to prop up a digital supply chain — one that delivers over a quarter of our advertising to our consumers — which at times is little better than a swamp in terms of its transparency.”

More: https://www.ft.com/content/b5602636-0ddc-11e8-839d-41ca06376bf2

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