305-651-6500

Jobs    Everything

Select a Metro Area

Apply to this job

We are looking for a Lead Email Marketing Specialist that will lead the development of the high-value consumer marketing programs which include Casino and Premium customers.

RESPONSIBILITIES:

  • Manage the strategy and development for all Email and Direct mail marketing initiatives for Casino and High-value programs.
  • Lead testing strategies using real-time technologies and Artificial intelligence programs to influence and enhance the current marketing strategy and structure.
  • Work alongside key stakeholders in Casino operations, revenue management to produce dynamic and personalized offers relevant to consumers
  • Manage 3rd party vendors to provide a strategic overview and build of tactical projects to enhance Casino and High-value consumer journeys.
  • Partner with in-house creative agency to enhance content and creative development of High-Value consumer programs.
  • Lead campaign analysis on testing across different consumer segments and providing key takeaways to implement in upcoming deployments and campaigns.
  • Conduct competitive reporting for future analysis and approach for upcoming campaigns.
  • Increase Casino database by implementing reactivation stream functionalities, data mining and engagement campaigns.
  • Lead our internal stakeholders and agencies to understand and ultimately drive how we should reach and communicate Casino and High-Value consumer personas, adjusting our marketing efforts to maximize each opportunity within campaigns.
  • Partner with all Integrated Marketing groups to ensure holistic execution, alignment with full consumer journey, consistent and optimized brand communications and experiences

MUST HAVE SKILLS

  • College degree required. Master’s degree preferred.
  • 5-7 years of experience in digital marketing, user-experience, content development/analytics
  • Experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
  • Experience understanding cross-functional roles and opportunities: creatives, information architects, business analysts, quality assurance leads, traditional marketers, digital marketers.
  • Experience prioritizing campaign production in tools such as JIRA
  • Experience working with the determination and execution of Change Management Requests for various vendors
  • Past management experience

SherlockTalent loves to share a $500 referral bonus!

“U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time.”