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This is sure to be another “not to miss” SFIMA educational event.

Google is known for being the search engine of the world, and that is due in part to the algorithm along with their minor and core updates aimed at improving searchers’ user experience.

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

Wondering what’s new with Google search?

  • Core updates?
  • Mobile-first indexing?
  • Rich Snippets?
  • Zero result SERPS?
  • Is a “major” algorithmic change in the pipeline?
  • What steps can you make to ensure that your website keeps up with their ever-changing algorithm updates?

Gary Illyes, webmaster trends analyst at Google, joins South Florida Interactive Marketing Association on September 13th, to share insights on Google’s state of search and what kind of changes can be expected moving forward.