Our client is hiring an Email Reporting Analyst who will be responsible for supplying reports and analysis for use by client services and marketing communications that will result in meaningful insight and recommendations to guide future email communication initiatives and drive desired results for the company’s clients. This candidate will also serve to backup the email campaign specialist, scheduling and monitoring the execution on the company’s email campaigns.
The ideal candidate will be able to:
Create and analyze new in-house reports based on campaign and client services needs
Maintain, revise, and grow existing communications report bank
Make recommendations to various email templates, testing scenarios, subject headers, content and related that will result in increased registrations, cross-sell opportunities, transactions and redemptions
Work w/data and reports supplied by the ESP (Pulsepoint/Stormpost) and provide meaningful summary and insight
Work with internal Business Intelligence department to determine required and available data needs
Possess excellent written, presentation, and verbal communication skills
Supply performance reporting for Client Services Team
Work in tandem with the MarCom Team to contribute to strategy for various marketing campaigns executed by web or mobile means in effort to drive desired consumer behaviors
Work with BI or ESP to manage database and segmentation efforts
Provide both detailed and executive level summaries on a by client basis
Provide analytical support and analysis to gage campaign effectiveness.
Conduct research and development needs as needed
Back-up email campaign specialist
Business Analyst Experience
Experience presenting results and recommendations based on email send results and findings
Experience with pulling, researching, and analyzing reports generated by ESP’s.
Experience working with a Business Intelligence team to identify appropriate reporting needs including data fields, frequency, and other
Background in Google Analytics
Strong reporting, analytical, and Excel skills
High levels of accuracy and attention to detail
Knowledge of HTML email development for the inbox (Tables and inline CSS)
Basic understanding of SQL
Excellent time-management skills, organization and project management skills
Ability to work under pressure with strict deadlines and multiple priorities
Skills Which Will Set You Apart
Experience in email design templates and modification to achieve desired results
Ability to present results in concise business and user-friendly layouts
Highly self motivated and directed. Extremely organized and able to meet strict deadlines.
Demonstrated understanding of email marketing best practices
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