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Magic Leap is beefing up its ranks with artists and animators from an Oscar-winning studio and veteran game designers, in a sign that the $4.5 billion company believes content could play a critical role in the success of its highly-anticipated “mixed reality” product.

Magic Leap’s special glasses, which overlay detailed digital imagery on top of the real world, have wowed the tech industry’s leading personalities and attracted healthy investments from Google and Qualcomm, among others.

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