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Digital Marketing Specialist
Your next Title: Digital Marketing Specialist
Your next location: Miami Lakes
Job Type: Contract
We are looking for specialist who will execute tests, collect & analyze data, identify trends and insights to achieve ROI goals in search engine marketing & social media campaigns. Ideal candidate needs to have demonstrated skills in Google AdWords and other PPC platforms,understand the nuances behind pay-per-click advertising, be data-driven and comfortable working with a team.
What you will be required to do:
•Manage Campaign expenses,optimize bids while maintaining budget goals.
•Research Display Network Advertising Websites.
•Optimize copy and landing pages for search engine marketing.
•Perform ongoing keyword discovery, expansion and optimization.
•Track, report, and analyze website analytics & PPC initiatives and campaigns.
•Aggregate weekly reporting using 3rd party reporting tools (Google Analytics, etc.)
•Research & analyze competitors’ advertising strategies, links and creative concepts.
•Create, implement and manage Affiliate Marketing campaigns
•Manage Social Marketing campaigns
•Manage Email Marketing campaigns
What you'll need to have:
•2 to 4 years of SEM / Digital Marketing experience.
•Proficient in both English & Spanish language in writing, translating, reading, and verbal.
•Social Media management strategies.
•In-depth Experience with website analytical tools, such as AdWords, Google Analytics, Bing Ads,etc.
•Demonstrated experience with bid management tools for successfully managing and optimizing AdWords campaigns with high monthly budgets.
•Solid understanding of performance marketing, conversion, and online customer acquisition.
•Experience with A/B testing.
•Up to date with the latest trends and best practices
•Excellent critical thinking and problem-solving skills Nice to Have:
•Marin Software Experience
•Automotive Industry Knowledge
•Working Knowledge of Photoshop
•Basic HTML Skills
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"U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time. No H1 Visas."