TERESA BLAHNIK, ASSOCIATE DIRECTOR, PROGRAMMATIC, CENTRO.
Teresa joined Centro in 2010 as a media strategist. It was in this role where she was first exposed to the world of programmatic media, and she became fascinated with how the tools and tech could be used to drive results for advertisers. That fascination eventually led her to join Centro’s programmatic buying team, where she immersed herself in the space and managed digital campaigns through their entire lifecycle from planning to completion. Theresa has worked for publications such as GQ, Conde Nast Traveler, Brides, and Epicurious.
Like It or Not, Programmatic is Here to Stay
With 2017 shaping up to be another benchmark year in programmatic media, it’s becoming increasingly important to understand what it is, why it’s become essential, and how it’s transforming digital advertising. According to eMarketer, U.S. programmatic digital display advertising will jump to $33 billion in 2017 – more than two-thirds of all digital display spend.
In this session, Teresa will examine a brief history of programmatic and the evolution of media buying, explore two specific success stories with Dr Pepper Snapple Group, and make some bold predictions for the future of programmatic.
Case Study #1: Schweppes Sparkling Water – Driving Incremental Sales for a Niche Brand
Case Study #2: “Pick Your Pepper” – Integrated Marketing to Engage the Consumer
When: Thursday, August 17th, 2017
Time: 6:30 PM – 7:30 PM Networking
7:30 PM – 8:30 PM Presentation
International Game Fish Association
300 Gulf Stream Way
Dania Beach, FL 33004