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February 18, 2015 @ 11:00 pm – February 19, 2015 @ 1:00 am
PC Professor Boca
7056 Beracasa Way
Boca Raton, FL 33433

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In this presentation, Steve Earle of E2Marketing will show you how to use WordPress to build a powerful technology blog. A blog is a great way to gain mind share with your contacts, build your personal brand, and reach a wider audience. Steve will use a live customer blog to illustrate many of the features below – http://capitalroadllc.com/blog

We’ll cover:

  • How to choose between WordPress.com and WordPress.org
  • What is a blog? Curating your content, building a body of work
  • Tools to add a post to your blog
  • Adding SEO functionality
  • Adding Social Media Sharing tools
  • Creating a discussion with reader comments
  • Post notification by RSS, MailChip, Constant Contact
  • Collecting new subscribers
  • How to read the statistics, JetPack or Google Analytics

Featured Speakers

Steve Earle: Steve has worked in the technology, sales and marketing industry for more than 25 years. In that time he has done everything including application development – distributed system deployment based on thin-client architecture – business development and lead generation – video production for on-line delivery – Out of Home (OoH) digital signage marketing strategies – e-commerce management, web 2.0 strategies and analytics, social media marketing, e-mail marketing and management (more than 8 million subscribers reached) – product management, branding and promotion.

Schedule of Events

6:00-6:30 Registration & Networking
6:30-7:30 Presentation
7:30-8:00 Q&A