SFIMA – Top 10 Social Media Advertising Hacks of All Time with Larry Kim

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Do you know how to maximize return from your social advertising campaigns?

This session will be an advanced introduction to everything you ever needed to know about advertising on the world’s largest Social Media networks including Facebook, Twitter, LinkedIn, YouTube and Google+.

Join us this month as Larry Kim shares the social media hacks you need to reach and engage key customers. Attendees will gain in­depth knowledge of:

• Content Promotion on a Budget: Concrete strategies and process for getting 10 to 1000x more visitors to content from paid advertising campaigns on Facebook and Twitter on tiny budgets as small as $50 per campaign.
• Converting Content Into Qualified Leads & Sales: Learn how to convert 3 to 5x more of those clicks into leads and sales for just pennies per lead.
• How Facebook and Twitter Ad Platforms REALLY Work: Review never seen before yet critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter), which govern how often your ads get shown and what you pay for them.

Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately over a half-Billion in annual ad spend across over thousands of customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a columnist and top contributor for leading industry publications including Inc. Magazine, Search Engine Land, Search Engine Watch and Social Media Today.

Larry is often called on to speak at industry events and has spoken at INBOUND, SMX, Pubcon, ClickZ/SES, SearchLove, PPC Hero Conference, SEMPDX, MNSearch, SAScon, Marketing Festival and many others. He was recently named “Most Influential PPC Expert” for 2013 and 2014 by PPC Hero Blog and marketing agency 3Q Digital and won ClickZ’s Digital Marketing Hall of Fame and Small Business Influencer awards in 2013.