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The six-step Strategically Aimed Marketing process is the subject of Lonny Kocina’s best selling Amazon book entitled, The CEO’s Guide to Marketing; The book every marketer should read before their boss does. Strategic Aimed Marketing, or SAM 6® for short, improves your team’s marketing by organizing their efforts. The six-step process is simple to understand and relatively easy to execute.
Marketers who follow the SAM 6® process will find that every promotion they create is exactly on point every single time. That can’t help but increase their chances of producing more leads, higher sales and a stronger brand.
Truth be told, marketing is a tough business and most promotional campaigns fail. But they shouldn’t fail because promotions were constructed without following a well thought out process. By leaning the SAM 6® process, Industry professionals such as marketing managers, graphic designers, writers and web designers will gain a level of competence that will put them miles ahead of their peers.