Who better to tell your company’s story than your customers?
Join us as the Citrix Customer Marketing team showcases how they evolved standard ‘customer marketing’ tactics — such as case studies and testimonial videos — into strategic initiatives that have transformed how the company markets to and with its customers.
You’ll learn how Citrix:
- Partners with customer advocates to create high-value content
- Produced innovations in mobile customer content delivery
- Enlists the sales team to create a pipeline of customer reference “leads”
- Determined metrics to accurately measure the impact of their programs
The award-winning Citrix Customer Marketing team has shared their story with marketers worldwide, including at SalesForce.com’s DreamForce conference and the Customer Reference Academy in London. They were recently awarded the “Program of the Year Award” in Account Based Marketing by Sirius Decisions, a global B2B research and advisory firm.
Please join Citrix Customer Marketing Team leads Eileen D’Ippolito, Lee Rubin and Pascale Royal at the Citrix offices in Ft. Lauderdale to learn the latest best practices in this exciting area of marketing.