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When:
September 10, 2015 @ 6:30 PM – 8:30 PM America/New York Timezone
2015-09-10T18:30:00-04:00
2015-09-10T20:30:00-04:00
Where:
Antique Car Museum (new location)
1527 Southwest 1st. Ave.(Packard Ave.)
Fort Lauderdale, FL 33315
USA
SFIMA - IBM Presents: Transforming Customer Relationships and Experiences Through Predictive Analytics @ Antique Car Museum (new location) | Fort Lauderdale | Florida | United States

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Joint Event with the American Marketing Association

An informative discussion on how to build personalized, more profitable customer relationships with advanced customer analytics solutions:

  • Gain a 360 degree view of your customers to better understand behavior and determine how to maximize lifetime value
  • Identify the best customers for highly targeted marketing programs to increase response and conversion rates across all channels
  • Predict which customers are at risk of leaving and why; then take the best action to retain them and increase loyalty
  • Deliver personalized cross-sell and up-sell offers to the right customers in real-time for increased sales and profit
  • Optimize offer recommendations based on available budget resources, marketing goals, and profit goals

Speaker Bios:

De Dawkins leads North American Sales and Customer Success for the Predictive Customer Intelligence practice at IBM. De came to IBM through the acquisition of Cognos Corporation and has focused on information management, business intelligence, and advanced analytics during his eighteen year career. De and his team help clients grow sales, improve loyalty and increase cost efficiency by injecting insight and optimized decision-making into every customer interaction, across any channel, at the right time. De enjoys playing tennis and being a father and husband.

IBM
In business for more than 100 years, International Business Machines Corporation (IBM) is a leader in the Big Data and Analytics for Customer Engagement market. IBM combines world-class technology with industry-specialized delivery services to be a complete provider of strategic analytics and marketing solutions for clients large and small, across all industries. IBM caters to all aspects of the customer engagement lifecycle – from acquisition to retention to growth and enagement. A focus on strategic imperatives across Cloud, Analytics, Social, Mobile, and Security along with more than $20B in recent acquisitions such as Cognos, SPSS, Netezza, Ascential, Unica, Silverpop, and more, uniquely position IBM to deliver differentiated value now and well into the future.