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November 9, 2017 @ 6:30 pm – 9:00 pm
International Game Fish Association
300 Gulf Stream Way
Dania Beach, FL 33004


Did you know that it costs 5 times as much to win a new customer than it does to keep an existing one?

In his discussion, John will identify five areas where technology and service, marketing and quality departments can collaborate to enhance not only the customer experience but also the bottom line.

By being proactive, a company can cut service cost by 2/3 while dazzling the customer with great service. The biggest payoffs of proactivity often come not from reducing the cost of after-sale customer service but from enhancing revenue and word of mouth more effectively. Setting customer’s expectations and proactively providing service via technology can accomplish this.