1527 SW 1st Ave
Fort Lauderdale, FL 33315
USA
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Best-selling author Brian Solis believes that the future of brand lies in the experiences that people have and share. He also believes that marketers represent the future of what he calls “experience architecture.” The challenge is that marketers are caught in a catch 22 of trying to use new technology to be more creative and also help customers find the type of content and engagement that helps them make decisions and align with brands. In this very special visit, Brian will share his story about why experience matters, what experience is, and how to rethink your approach to design experiences for a new generation of customers.
Tickets to this event are available online and are $39 in advance or $49 at the door. South Florida IMA members always receive free entry to the monthly events, click here to learn more about joining the South Florida IMA.
Brian Solis is Principal Analyst at Altimeter Group, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanize all of these incredible trends to help us see how technology and people are changing and what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books including What’s the Future of Business (WTF), The End of Business as Usual and Engage! His latest book “X,” explores the intersection of where business meets design to create engaging and meaningful experiences
