Andrew has worked in a myriad of professional creative roles, which includes chief audio engineer, multimedia producer, web UI/UX design, and digital marketing. He now pours his experience into Jurnid as CEO/Chief Content Strategist.
Given the many layers associated with content marketing, staying relevant is one of the many key components necessary for driving engagement. The challenge of staying synchronized with every change to content delivery platforms, can be exhausting.
Understanding distribution overlaps and what it means for your content creation is essential to audience alignment. In a time when software changes are pushed to users almost daily, every new feature set is an opportunity to explore creative ways of engaging your audience.
Conversely, change can also simultaneously break your workflow. Adjusting to shifts in multiple marketing channels is not only a technological challenge; it will also reveal weaknesses and strengths in the adaptability of your strategy.