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February 13, 2013 @ 11:30 pm – February 14, 2013 @ 1:30 am
Gulfstream Park Sport of Kings Room
901 South Federal Highway
Hallandale Beach, FL 33009
Members: FREE; Non-members: $39 ($49 at door)

Click here to register

Michael Slaby, Chief Integration and Innovation Officer at Obama for America and former Digital Global Practice Chair at Edelman, makes a special visit to SFIMA to share his unique experiences working on the 2008 and 2012 presidential campaigns.

Obama for America was recognized for innovative use of social media, ushering in a new era of politicking and showing how technology has changed the way organizations work to win hearts, minds and dollars.

Marketers, IT professionals, PR managers and social media specialists at companies of all types will get useful takeaways:

  • What truly engaging communication looks like
  • What it takes to deliver it
  • How to meet the new demands that media convergence puts on our organizations