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June 14, 2012 @ 10:30 pm – June 15, 2012 @ 12:30 am
IGFA Fishing Hall of Fame and Museum
300 Gulf Stream Way
Dania Beach, FL 33004
Memebers Free; Non-members $39 ($49 at door)

Event Registration

Despite what you may have heard, email is far from dead. On the contrary, it’s the “work horse” of online marketing! Join us June 14 for information and discussion on the latest email best practices, and you’ll hear from Heather Kirkendall from FPL and Tommy Edwy from ExactTarget.

Heather Kirkendall

Residential Email Channel Manager, FPL

Heather is responsible for developing residential customer email strategies and programs that span the user life-cycle from acquisition to retention. Her previous experience includes email marketing, media relations and TV news production. She is also a certified Six Sigma Green Belt.

Tommy Edwy

Strategic Account Executive, ExactTarget

Tommy leverages his expertise in digital marketing, technology and operations to drive ROI and value to clients through the ExactTarget platform. His experience includes 10 years in interactive marketing, 5 years in email marketing, 2 years as a senior consultant for The Home Depot and launching his own online travel business. He is Six Sigma Black Belt Certified.