WHAT IS DESIGN THINKING ANYWAY?
Design Thinking is a process for solving problems and developing business strategy that puts an increased emphasis on understanding users and customers. In this process we balance quantitative analysis and secondary research with real human stories, real world observations, and a deeper level of empathy.
The process we teach is not fundamentally different than any design thinking process you will find anywhere else….we just make it simple to use. We took a look at every other process we saw being taught and consulted with and boiled down to the simplest language possible. We work hard not to overcomplicate the process – it’s a tool to be adapted and molded to an individual’s situation. Design Thinking serves as a valuable common language that diverse teams and groups of people can use to effectively collaborate on challenges and projects.