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June 22, 2017 @ 11:30 am – 6:30 pm
C&I Studios
541 NW 1st Ave
Fort Lauderdale, FL 33301

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SherlockTalent subscribers, apply discount code “Sherlock50” for 50% off!

Digital Transformation | So Much More Than a Buzzword

Digital Transformation is one of the most pertinent topics for CIO’s, CMO’s, and CDO’s across the globe. Although few actually agree on what it is, Digital Transformation is essentially about establishing new relationships with your customers, employees, and other stakeholders in your business, and giving them the platforms, tools, and opportunities to achieve their desired outcomes.

It’s not just about transitioning your workflows to a digital platform, sharing information more easily across different arms of your organization, or IoT or the “cloud”. If you’re not evolving digitally, chances are you are falling behind your competitors.

Standing still is not an option.

What Challenges Are You Facing with Digital Transformation?

Join AAJ Technologies for an afternoon of Digital Transformation talk around how to re-establish and redefine the relationship between your business and your users, clients, customers, employees, partners or vendors. Truly understanding what it is your users are looking to purchase or do is core to Digital Transformation.

Learn from the experts, including Murray Izenwasser, Vice President of Digital Transformation at AAJ Technologies, and other real-world practitioners, as we take participants through an approach for Digital Transformation that brings IT and Marketing together, both focused on your customers, stakeholders, and your business.

In this forum you will:

  • Understand what Digital Transformation is, what it isn’t, and how to tell the difference
  • Discover methods used by organizations like yours that transformed their businesses after approaching the Digital Transformation divide, and successfully crossing over
  • Take away valuable strategies and practical advice you can apply immediately within your organization
  • Interact and network with other professionals who are facing similar issues
  • Improve the current way you use digital transformation in order to help transform how you do business with your users and consumers
  • Understand how to use the five pillars: Customer, Employees, Operations, Product, and Data.


1:00 – 1:30 – Registration, Coffee, and Networking
1:30 – 2:00 – Opening Remarks and Interactive Activity – Murray Izenwasser, AAJ VP Digital Transformation – “Setting the Digital Transformation Stage”
2:00 – 2:30 – Randy Rosenthal, Founding Partner, Tricycle Studios – “Alternative Storytelling To Drive Revenue”
2:30 – 3:00 – David Rogers, Author of “The Digital Transformation Playbook” – “The Digital Transformation Playbook: Rethink Your Business for the Digital Age”
3:00 – 3:15 – Break
3:15 – 3:45 – Stefan Tornquist, VP Research, Econsultancy – “Fear Kills Transformation – Overcoming the Human Resistance to Change”
3:45 – 4:15 – Bunny Ellerin, Professor, Columbia Business School – “Moving Beyond the Digital Health Hype and into Real-World Practice”
4:15 – 5:00 – Cal Austin, Lead Instigator Global Innovation, Pfizer – “Power to the People: The Role of Humans in Corporate Innovation”
5:00 – 5:30 – Panel with the Speakers – Discussing Your Top Digital Transformation Concerns
5:30 – 6:30 – Networking and Happy Hour – Complimentary drinks and appetizers and socializing

First 25 registered attendees will receive David Rogers’ book “Digital Transformation Playbook” as a gift from AAJ Technologies