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Because today is Amazon Prime Day, I thought it would be interesting to take a look at AI’s role in the eRetailers biggest sale.

With Amazon’s third Prime Day kicking off today, Prime consumers can look forward to another day of Black Friday-esque deals. Last year, Prime Day 2016 was Amazon’s biggest sales day ever, surpassing Black Friday, Cyber Monday, and Prime Day 2015. In fact, Prime Day 2016 produced 60 percent more orders worldwide and 50 percent more orders in the U.S. compared to Prime Day 2015. Prime Day 2016 sold more than than two million toys, one million pairs of shoes, approximately 90,000 TVs, and hundreds of thousands of Kindles.

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